What is the single best time to post on LinkedIn?

Tuesday through Thursday between 7:00 and 8:00 AM in your target audience's time zone consistently produces the highest engagement. The morning commute window catches professionals checking LinkedIn before their workday starts. If you can only post once, Tuesday at 7:30 AM in your audience's primary time zone is the safest bet.

Should you post on LinkedIn on weekends?

Weekend posting on LinkedIn typically generates 30 to 50 percent less engagement than weekday posts. Most LinkedIn users check the platform during work hours, and weekend browsing is significantly lower. However, some niches - particularly entrepreneurship and personal development - see decent weekend engagement because those audiences browse LinkedIn outside traditional work schedules.

How many times per day should you post on LinkedIn?

Once per day is optimal for most accounts. LinkedIn's algorithm deprioritizes your second post if the first is still gaining traction, meaning a second daily post often cannibalizes the first. Some high-follower accounts can sustain twice-daily posting, but for most startups building their audience, one quality post per day outperforms two average ones.

Does LinkedIn's algorithm care about what time you post?

Yes - LinkedIn's algorithm weighs early engagement heavily when deciding whether to distribute a post more broadly. Posts that get likes and comments within the first 60 to 90 minutes receive significantly more algorithmic reach. Posting when your audience is most active directly increases your chances of getting that critical early engagement.

Best Times to Post on LinkedIn in 2026

The best times to post on LinkedIn are the specific days and hours when your target audience is most active on the platform, giving your content the highest chance of early engagement - which LinkedIn's algorithm uses to decide whether to distribute your post more broadly. Getting timing right does not guarantee a viral post, but posting at the wrong time almost guarantees limited reach.

When Are the Best Times to Post on LinkedIn in 2026?

Based on aggregated data from multiple studies and our experience managing LinkedIn content at Conbersa, here are the windows that consistently produce the best results.

Best Days

Tuesday, Wednesday, and Thursday are the highest-engagement days on LinkedIn. According to Sprout Social's analysis of LinkedIn engagement data, midweek posts receive 20 to 30 percent more engagement than Monday or Friday posts.

Monday is decent but not optimal. People are catching up on emails and tasks from the weekend. LinkedIn activity picks up after 10:00 AM but early morning performance lags behind Tuesday through Thursday.

Friday drops off noticeably. Professionals are wrapping up their week, and LinkedIn browsing declines after lunch. If you post on Friday, do it before 10:00 AM.

Best Times of Day

7:00 to 8:00 AM - The morning commute window. Professionals check LinkedIn while commuting, eating breakfast, or preparing for the day. This is consistently the highest-engagement window across industries.

12:00 to 1:00 PM - The lunch break window. A strong secondary peak as people browse LinkedIn during lunch. Posts that hit at noon catch people stepping away from work tasks.

5:00 to 6:00 PM - The end-of-day window. Professionals check LinkedIn one more time before leaving work. This window is strongest on Tuesday through Thursday and weakest on Friday.

The Combined Sweet Spot

The single best posting window across all data is Tuesday through Thursday between 7:00 and 8:00 AM in your target audience's time zone. If you can only post once per day at one time, this is it.

Why Does Timing Matter for LinkedIn's Algorithm?

LinkedIn's algorithm evaluates posts in stages. The LinkedIn algorithm first shows your post to a small subset of your connections - typically 5 to 10 percent. If that initial group engages (likes, comments, shares) within the first 60 to 90 minutes, the algorithm expands distribution to a larger audience.

This means early engagement is everything. A great post published at 2:00 AM when nobody is online gets shown to connections who are asleep. By the time they wake up, the post has been in the feed for hours with zero engagement, and the algorithm has already classified it as low-interest content.

The same post published at 7:30 AM gets shown to connections who are actively browsing. They engage immediately. The algorithm sees strong early signals and pushes the post to more people. Timing does not change the quality of your content, but it dramatically changes the algorithm's first impression of it.

How Do Time Zones Affect Your Posting Strategy?

LinkedIn is a global platform, but your audience is probably concentrated in specific regions. Your posting time should match their time zone, not yours.

If your audience is primarily US-based, target Eastern Time for the broadest reach. A 7:30 AM ET post catches East Coast professionals at the start of their day and West Coast professionals during their early morning browsing (4:30 AM PT is too early, but the post will still be fresh when they log on at 7:00 AM PT).

If your audience spans US and Europe, 7:00 to 8:00 AM ET works well because it is 12:00 to 1:00 PM in Western Europe - catching the European lunch break and the American morning simultaneously.

If your audience is primarily European, post at 7:00 to 8:00 AM CET (Central European Time). Do not try to split the difference between European and American time zones - you will miss the optimal window for both.

If you serve multiple distinct regions, consider posting at different times on different days to cycle through time zones. Tuesday for US audience, Wednesday for European audience, Thursday for APAC. This is where multi-account strategies become valuable - different accounts can target different regions with region-appropriate timing.

Do Different Industries Have Different Best Times?

Yes, but the differences are smaller than most guides suggest.

Tech and SaaS - Slightly earlier works well. 6:30 to 7:30 AM. Tech professionals tend to be early LinkedIn browsers.

Finance and consulting - Standard 7:00 to 8:00 AM window performs best. These professionals check LinkedIn as part of their morning routine.

Marketing and creative - The lunch window (12:00 to 1:00 PM) sometimes outperforms the morning window. Creative professionals are less likely to check LinkedIn first thing in the morning.

Founders and executives - Early morning (6:00 to 7:00 AM) and late evening (8:00 to 9:00 PM) can work surprisingly well. Senior leaders browse LinkedIn outside standard business hours when they have unstructured time.

The industry differences are worth testing, but do not overthink them. The Tuesday-through-Thursday, 7:00-to-8:00 AM baseline works well across all industries.

How Do You Test Your Own Best Posting Times?

General data gives you a starting point. Your specific audience may differ. Here is how to find your optimal window.

Run a two-week test. Post at 7:00 AM for one week and 12:00 PM the next week, keeping content quality as consistent as possible. Compare average impressions and engagement rates.

Track impressions, not just engagement. Engagement (likes, comments) is influenced by content quality. Impressions are more directly influenced by timing because they reflect how many people saw the post at all.

Control for content type. Compare similar content types across different time slots. Do not compare a personal story posted at 7:00 AM with a data-driven post at 12:00 PM - the content difference will confuse your timing data.

Use LinkedIn analytics. LinkedIn's built-in analytics show when your followers are most active. Check this monthly as your follower base grows - the optimal window may shift as your audience composition changes.

Test for at least 4 weeks before drawing conclusions. Single posts can over- or under-perform for reasons unrelated to timing. You need at least 20 data points across your test windows to see reliable patterns.

What About Posting Frequency?

Timing and frequency work together. For most startup founders and B2B accounts, once per day on weekdays is the optimal frequency. LinkedIn's algorithm tends to suppress your second daily post if the first is still gaining traction.

If you post once per day, put all your timing effort into that one post. Make it count. Posting at the optimal time with strong content is better than posting twice at mediocre times.

For accounts with larger followings (5,000+ connections), twice daily can work - once in the morning window and once in the evening window. But this only makes sense if you have enough quality content to sustain it. Two strong posts beat three mediocre ones every time.

At Conbersa, we help startups write LinkedIn posts that get reach and schedule them at optimal times based on their specific audience data. The combination of the right content and the right timing is what drives consistent LinkedIn growth.