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Twitter6 min read

How to Grow on X (Twitter) From Zero Followers

Neil Ruaro·Founder, Conbersa
·
twitter-growthx-growthtwitter-strategyorganic-growth

Growing on X (formerly Twitter) from zero followers means building an engaged audience on the platform by consistently posting valuable content, strategically engaging with larger accounts in your niche, and leveraging the X algorithm's ranking signals to get your tweets in front of new audiences. With an estimated 500-600 million monthly active users, X remains one of the most powerful platforms for real-time conversation, thought leadership, and startup visibility.

Set Up Your Profile for Growth

Before posting, optimize every element of your profile:

Profile photo. Use a clear, high-quality headshot. Accounts with professional photos get significantly more follows from profile visits than accounts with logos, illustrations, or default avatars. If you are building a personal brand (which most founders should), use your face.

Banner image. Your banner is 1500x500 pixels of prime real estate. Use it to communicate what you do, what you tweet about, or your brand. Update it when you have a product launch, event, or new project.

Bio. You have 160 characters. Lead with what you do and who you help. Include a relevant keyword or two. If you are a founder, mention your company. Add a personality element - X bios that show character perform better than corporate-sounding ones. Example: "Building Conbersa → multi-account social infra for startups. Writing about distribution, growth, and the things nobody tells founders."

Pinned tweet. Pin your single best tweet - ideally one that introduces who you are, what you are building, or your best thread. New profile visitors look at your pinned tweet first.

Website link. Link to your company, newsletter, or landing page. This is the primary conversion path from X.

Content Strategy for Growth

Find Your Niche

X rewards specificity. An account that tweets about "everything" builds a generic audience that does not engage consistently. An account that tweets about "AI search optimization for startups" or "building a SaaS company in public" attracts a focused audience that engages with every post.

Pick 2-3 topics you have genuine expertise in and commit to them. Your first 1,000 followers will come from being known for something specific.

Post Frequency

X's feed moves fast. A tweet's peak engagement window is typically 30-60 minutes after posting. This means higher posting frequency works better on X than on slower platforms like LinkedIn.

Aim for 3-5 tweets per day:

  • 1-2 original thought tweets or threads
  • 2-3 replies to larger accounts in your niche (these are public and visible to their audience)
  • Optional: 1 retweet or quote tweet with commentary

Content Formats That Drive Growth

Observation tweets. Short, punchy takes on industry trends or common mistakes. "Most startups waste 6 months on SEO before realizing AI search is where their audience already is." These are easily retweetable and spark debate.

Thread format. Threads (multi-tweet posts) allow you to go deep on a topic. Start with a hook tweet, deliver value across 5-10 tweets, and end with a summary and call to follow. Threads consistently outperform single tweets for follower growth because they demonstrate depth.

Build-in-public tweets. Share real numbers, decisions, and lessons from building your product or company. "We hit $5K MRR this month. Here's exactly what worked and what didn't." Transparency is rewarded on X.

Reply-worthy questions. Tweets that ask for opinions generate replies, which is the highest-weighted engagement signal in the algorithm. "What's the most underrated growth channel for B2B startups right now?" invites conversation.

Screenshots and images. Tweet screenshots of interesting data, conversations, or product features. Image tweets get an algorithmic boost and stop the scroll more effectively than text alone.

Engagement Strategy: The Real Growth Lever

On X, engagement is more important than posting for early-stage growth. Here is why: when you reply to a tweet from someone with 50,000 followers, your reply is potentially visible to a subset of their audience. If your reply is insightful, people click your profile and follow you.

Reply Strategy

Reply to accounts in your niche with 5K-100K followers. Mega-accounts with millions of followers get too many replies for yours to be seen. Mid-tier accounts in your niche are the sweet spot - their audience is relevant and your reply has a chance to stand out.

Be early. Reply within the first 30 minutes of a tweet being posted. Early replies get more visibility because they accumulate engagement before later replies push them down.

Add value, not agreement. "Great point!" adds nothing and gets ignored. Share a specific experience, data point, or contrarian take that extends the conversation. The best replies are mini-content pieces that make people want to see more from you.

X Premium helps here. Premium subscribers' replies get higher priority placement, meaning they appear closer to the top of reply threads. This materially increases visibility.

Quote Tweet Strategy

Quote tweeting with your own commentary is a powerful growth tactic. You are adding value to existing content while exposing your take to both your audience and the original poster's audience. The key is adding genuine insight, not just "This 👆" or "100% agree."

Building in Public

For startup founders, building in public is arguably the single most effective X growth strategy. It means sharing the real journey of building your company - wins, losses, decisions, metrics, and lessons.

Why it works:

  • Authenticity stands out. X users are drawn to real stories over polished marketing
  • Relatability. Other founders and professionals connect with your challenges
  • Accountability. Public updates create a narrative people want to follow
  • Content flywheel. Your work generates your content - no need to invent topics

What to share:

  • Monthly revenue updates (with context about what drove the numbers)
  • Product decisions and the reasoning behind them
  • Hiring, firing, and team-building experiences
  • Failures and what you learned from them
  • Tools, processes, and systems that work for you

Growth Timeline

  • Week 1-2: Set up profile, post 3-5 times per day, start replying to relevant accounts. Expect minimal engagement.
  • Month 1: 100-300 followers. Start identifying which topics and formats get the most engagement. Build a routine.
  • Month 2-3: 500-1,000 followers. Your replies and threads should start gaining traction. The algorithm begins distributing your content to the For You feed of non-followers.
  • Month 4-6: 1,000-3,000 followers. Growth accelerates as each tweet reaches a larger baseline audience. Viral tweets become more likely.
  • Month 6-12: 3,000-10,000+ followers depending on niche, consistency, and content quality.

The most important factor is consistency. Accounts that tweet daily for six months almost always outgrow accounts that tweet sporadically over two years. The algorithm rewards consistent activity, and your audience rewards consistent value. Show up every day, engage genuinely, and let the compounding effect do its work.

Frequently Asked Questions

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