Peec AI vs Otterly: Which AI Search Monitor Should You Use?
Peec AI and Otterly are two of the leading tools for monitoring how your brand appears in AI-generated search responses from platforms like ChatGPT, Perplexity, and Google Gemini. Both tools solve the same core problem - tracking your AI search visibility in a search landscape where traditional analytics cannot see - but they approach it differently. Peec AI focuses on brand perception analysis and optimization recommendations, while Otterly focuses on automated citation tracking and competitive monitoring.
For startups building a GEO strategy, choosing the right monitoring tool is an early decision that affects how you measure progress and identify opportunities.
How Do They Compare?
| Feature | Peec AI | Otterly |
|---|---|---|
| Primary focus | Brand perception + optimization | Citation tracking + monitoring |
| AI platforms tracked | ChatGPT, Perplexity, Gemini | ChatGPT, Perplexity, Gemini, Copilot |
| Query monitoring | Custom queries + automated suggestions | Custom queries with scheduling |
| Competitive analysis | Brand perception comparisons | Citation share comparisons |
| Optimization recommendations | Yes - actionable content suggestions | Limited - primarily tracking focused |
| Sentiment analysis | Detailed brand framing analysis | Basic positive/negative sentiment |
| Reporting | Dashboards + PDF reports | Dashboards + email alerts |
| API access | Available on higher tiers | Available on higher tiers |
| Free tier | Limited free plan | Free trial available |
| Best for | Teams wanting optimization guidance | Teams wanting automated tracking |
What Does Peec AI Do Well?
Peec AI's strongest advantage is its focus on brand perception and actionable recommendations. It does not just tell you whether you are mentioned - it analyzes how AI models frame your brand relative to competitors.
Brand perception analysis. Peec AI evaluates the context and framing of your brand mentions. Are AI models positioning you as a market leader, a budget alternative, or a niche player? This qualitative analysis goes beyond counting mentions and helps you understand the narrative AI models are building around your brand.
Optimization recommendations. Based on its analysis, Peec AI suggests specific content changes that could improve your AI visibility. This makes it valuable for teams that need guidance on what to fix, not just what to track. If you are new to GEO optimization, having tool-generated recommendations reduces the learning curve.
Competitive positioning. Peec AI compares how AI models perceive your brand versus competitors for the same queries. This competitive lens helps you identify gaps where competitors are being cited but you are not.
What Does Otterly Do Well?
Otterly's strength is in automated, recurring monitoring at scale. It is built for teams that want reliable tracking infrastructure without manual effort.
Automated query monitoring. You define your target queries, set a monitoring schedule, and Otterly runs them automatically across multiple AI platforms. Results are logged over time, giving you trend data that reveals whether your visibility is improving, declining, or staying flat.
Multi-platform coverage. Otterly tracks across ChatGPT, Perplexity, Gemini, and Microsoft Copilot - broader coverage than most competitors. For startups that want visibility across the full AI search landscape, this breadth matters.
Citation source tracking. Otterly identifies which of your content assets get cited and how often. This helps you understand which content types perform best in AI search and where to focus your content production. If your blog posts get cited more than your product pages, that is a signal to invest more in blog content.
Alert system. Otterly can notify you when your brand mentions change significantly - either positive spikes or drops. This is useful for catching problems early and capitalizing on momentum.
Which Should You Choose?
Choose Peec AI if you are early in your GEO journey and need guidance on what to optimize. The optimization recommendations are valuable when you do not have a dedicated GEO expert on your team. Peec AI tells you both where you stand and what to do about it.
Choose Otterly if you already have a GEO strategy and need reliable, automated tracking to measure its impact. Otterly is more of a monitoring dashboard - it excels at answering "is our strategy working?" with data-backed trends over time.
Choose manual tracking if you are pre-revenue or have fewer than 20 target queries. Run queries manually through ChatGPT and Perplexity weekly, log results in a spreadsheet, and save the tool cost for when scale demands it. We started with manual tracking at Conbersa before graduating to tools.
For a broader comparison of AI monitoring tools including additional options, see our full AI search monitoring tools comparison. The tools continue to evolve rapidly as the AI search monitoring category matures - what matters most is that you are tracking your AI brand visibility consistently, regardless of which tool you use.