Case Studies / Serbiz

A Southeast Asian marketplace, gone viral in a brand-new market.

Serbiz is a VC-backed hire-or-earn marketplace with a slick app and a content team that ships. What it didn't have was an audience abroad, or the time to wait for one. Here's how a fleet of real accounts put them on the charts in two weeks.

Multi-Account DistributionVC-backed1.5M organic viewsserbiz.app ↗
VIRAL ×5
Viral TikTok clip306.3K
Viral TikTok clip260K
Most viral TikTok clip501.7K
The receipts, by the numbers
1.5M
organic views from a single account
5×
times that account went viral in one week
#149
iOS Top Downloaded (Business), above Asana
2wks
from onboarding to charting
The challenge

Launching a marketplace with no audience yet.

Serbiz was expanding into a new market with a finished product, but no following to launch into.

  • The marketplace cold start. With no buyers there are no sellers, and an empty marketplace stalls before it ever gets going.
  • Reach was the gap, not content. The team already produced strong videos. What they lacked was distribution at scale.
  • One account, one shot. Posting from a single account capped every video at one attempt with the algorithm.
The approach

Multi-Account Distribution. Serbiz kept making the content. Conbersa posted it from dozens of real accounts every day, so each video could spread anywhere in the world instead of sitting in one feed.

“One of the accounts went viral 5 times in a week, our app gained 15,000+ active users, and placed #149 in the iOS total app charts, way before Asana, all in 2 weeks after onboarding. Those videos are still circulating today. Conbersa is a holy grail product for marketplace founders like me who can't afford a cold-start problem.”

Iyana ArgañozaIyana ArgañozaCo-founder, Serbiz · Philippines & Vietnam
The breakout

Five hits in one week. Same content, real accounts.

Serbiz ranked #149 in iOS Top Downloaded Business apps, above Asana
The receipt

On the charts, above Asana.

Views turned into downloads. Two weeks after onboarding, Serbiz climbed into the iOS Top Downloaded list for Business, sitting several spots ahead of Asana.

149iOS Top Downloaded · BusinessSerbiz #149, ahead of Asana at #153
Case Study · Serbiz

Launching cold? Don't.

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